MUGO

Erhalten : Es handelt sich um alle Innovationen, die über das Online-Formular bei Team for the Planet eingereicht wurden

A platform to transform the climate impact of employees and shoppers

Sector
Sonstiges
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Submission date 22. November 2021 Founders Benedetto Ruggeri Entwicklungsort Milan, Italy, Italien

Das Projekt im Überblick

NB: Dieses Formular wird ausschließlich von den Personen, die die Innovation vorschlagen, ausgefüllt.

Welches Problem wird gelöst?

As of today 90 % of the consumers would like to live a sustainable lifestyle, but less than 30 % are actually able to do something about it. This 60 % points gap is market opportunity for MUGO and for our corporate clients.

Wie wird es gelöst?

Our API can estimate the carbon footprint of any consumer product to create purchasing experiences that foster sustainable consumptions

Wer sind die potenziellen Kunden?

Our clients are Retailers and E-commerces while our users are shoppers and consumers. Our algorithms are designed to already fit the European market but can be scaled extra-EU. B2B2C model.

Inwiefern differenziert sich diese Lösung von anderen?

Unlike the competition MUGO's database does not need external (e.g. manufacturer or crowdsourced) inputs to estimate the carbon footprint of consumer products. Our algorithm is based on GS1 taxonomy and can categorise +2800 product categories and potentially infinite products right away.