MUGO

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a platform to transform the climate impact of employees and shoppers

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Date de soumission November 22, 2021 Fondateurs Benedetto Ruggeri Lieu de développement Milan, Italy, Italy

Le projet en détails

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Quel est le problème résolu ?

As of today 90% of the consumers would like to live a sustainable lifestyle, but less than 30% are actually able to do something about it. This 60% points gap is market opportunity for MUGO and for our corporate clients.

Comment est-il résolu ?

Our API can estimate the carbon footprint of any consumer product to create purchasing experiences that foster sustainable consumptions

Qui sont les clients potentiels ?

Our clients are Retailers and E-commerces while our users are shoppers and consumers. Our algorithms are designed to already fit the European market but can be scaled extra-EU. B2B2C model.

En quoi cette solution est-elle différente ?

Unlike the competition MUGO's database does not need external (e.g. manufacturer or crowdsourced) inputs to estimate the carbon footprint of consumer products. Our algorithm is based on GS1 taxonomy and can categorise +2800 product categories and potentially infinite products right away.