MUGO

Received : Here are all the innovations Team for the Planet has received through its innovations submission form

A platform to transform the climate impact of employees and shoppers

Sector
Other
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Submission date November 22, 2021 Founders Benedetto Ruggeri Development location Milan, Italy, Italy

Detailed project

NB: this form is filled entirely by the ones submitting the innovation.

What is the issue addressed?

As of today 90 % of the consumers would like to live a sustainable lifestyle, but less than 30 % are actually able to do something about it. This 60 % points gap is market opportunity for MUGO and for our corporate clients.

How is the problem solved?

Our API can estimate the carbon footprint of any consumer product to create purchasing experiences that foster sustainable consumptions

What is the customer target?

Our clients are Retailers and E-commerces while our users are shoppers and consumers. Our algorithms are designed to already fit the European market but can be scaled extra-EU. B2B2C model.

How is this solution different?

Unlike the competition MUGO's database does not need external (e.g. manufacturer or crowdsourced) inputs to estimate the carbon footprint of consumer products. Our algorithm is based on GS1 taxonomy and can categorise +2800 product categories and potentially infinite products right away.